Classic Airline's Marketing Essay Example | Topics and Well Written Essays - 2000 words

Classic Airline's Marketing - Essay Example Those who maintain the rewards program are largely dissatisfied with the program concept and redemption opportunities (68 percent of those surveyed), which contributes to diminishing brand loyalty and word-of-mouth advertising potential. Further, the operating expenses associated with carrying out the services are very high compared to revenues. The highest is fuel, unfortunately the management team has already developed a hedging program and these cannot be reduced. Operations-based expenditures for Classic Airlines require reduction which may mean streamlining operations to adopt either a lean philosophy or change methodology of key operational characteristics at the firm. Based on the knowledge that the CEO does not appreciate or value strategic alliances and thus the marketing division will get no support with this option as a means of improving resources, the business must work with its fundamental strengths to improve operational systems for cost reduction. Having identified th e problems, they must be framed effectively. The brand operates in an oligopoly where there are few competitors who dominate the market due to the high costs of entry into the market by competitors. In this market, competitive branding and promotion are some of the most fundamental methods to achieve competitive edge. However, in the conversations between management players, there is a generic recognition that the business has been unable to come up with satisfactory competitive strategies that differentiate the business from other airlines. The business requires differentiation through promotion and also a redevelopment of the current positioning strategy. 2. Solutions In terms of operating costs, the business should look at other models of operations by successful domestic and international airline companies to determine how best to reduce costs in key operational areas. According to the income statement, aircraft rent and aircraft maintenance have some of the highest costs, other than fuel, that contribute to the lower profit margin. This must be adjusted, which involves less reliance on marketing and more on technical and systems-based expertise to develop a new operational system. According to Aruan (2005), making the strategic decision to utilize only one particular type of aircraft gives the airline competitive advantage. In the oligopoly, switching costs for the aircraft manufacturer are significantly low as the manufacturer is able to provide its expert and unique services as they operate in markets with much less competition. Therefore, there are not opportunities for Classic Airlines to negotiate or bargain in the supply chain since the manufacturer is in a dominant position. By changing the procurement model, Classic Airlines can gain much more opportunities to bargain pricing and also take away the supplier advantage by providing more effective training to maintenance crews. Air Asia, a low cost, no frills airline, adopted this same procurement st rategy and experienced considerable cost savings and buying power in the supply chain. Rather than being forced to rely on manufacturer expertise in maintenance, Air Asia was able to train its own staff to perform these functions. Having framed the problem, it is now time to decide on strategic action and plan for ensuring this is successful. Further, as it relates to the diminishing brand loyalty, Classic Airlines needs to change its positioning on the competitive market from quality to

CCNA Basic (Assignment Booklet 2) Essay Example | Topics and Well Written Essays - 1000 words

CCNA Basic (Assignment Booklet 2) - Essay Example By using the 255.255.255.201 and subnetting the network you get more IP addresses and it is easier than requesting two more address blocks. This enables each network to have its own subnet to house their own devices in order to keep the network secure and ensure there is no collision of traffic. Question 3: Using 10.0.0.0create a subnet mask for the 900 subnets. Identify 198th and VLSM for a further 40 subnets. 10.0.0.0 255.0.0.224 host range 1 to 30 10.0.0.32 255.0.0.224 host range 33 to 62 10.0.0.64 255.0.0.224 host range 65 to 94 10.0.0.96 255.0.0.224 host range 97 to 126 10.0.0.128 255.0.0.224 host range 129 to 158 10.0.0.160 255.0.0.224 host range 161 to 190 10.0.0.192 255.0.0.224 host range 192 to 222 10.0.0.224 255.0.0.224 host range 225 to 254 10.0.0.256 255.0.0.224 host range 258 to 287 10.0.0.289 255.0.0.224 host range 291 to 320 10.0.0.322 255.0.0.224 host range 324 to 353 10.0.0.355 255.0.0.224 host range 357 to 386 10.0.0.388 255.0.0.224 host range 390 to 419 10.0.0.421 255.0.0.224 host range 423 to 452 10.0.0.454 255.0.0.224 host range 456 to 485 10.0.0.487 255.0.0.224 host range 489 to 518 10.0.0.520 255.0.0.224 host range 522 to 551 10.0.0.553 255.0.0.224 host range 555 to 584 10.0.0.586 255.0.0.224 host range 588 to 617 10.0.0.619 255.0.0.224 host range 621 to 650 10.0.0.652 255.0.0.224 host range 654 to 683 10.0.0.685 255.0.0.224 host range 687 to 716 10.0.0.718 255.0.0.224 host range 720 to 749 10.0.0.751 255.0.0.224 host range 753 to 782 10.0.0.784 255.0.0.224 host range 786 to 815 10.0.0.817 255.0.0.224 host range 819 to 848 10.0.0.851 255.0.0.224 host range 853 to 882 10.0.0.884 255.0.0.224 hos